End-of-Year Message from CEO

Dear clients, partners, and collaborators of Madata:

I want to take advantage of this space to thank the trust our clients and partners continue to place in us. Certainly, our services could not be provided without the great team of professionals we make up at Madata.

This year, 2021, has been another year marked by the impact of the COVID-19 pandemic, with the aggravating factor that negative effects are beginning to be seen on businesses with inflation levels in the region seen more than 20 years ago in Mexico and more than 40 years ago. in USA. Also, we have suffered the impact of shortages of electronic components, especially microchips.

Our work team is growing in response to our growth plan defined in our strategic plan for 2022 to 2025.

Indeed, among some of the many changes made, I can mention:

• We recruit talent wherever you are. We have turned to remote talent coming from other states in Mexico and other Latin American countries.
• We move forward with a strategic alliance and investing in the company KINNIL to provide Industry 4.0 services 
• The decision to make Madata Labs independent and give it its own entity as a new Business Unit aimed at both current and external partners.
• Certification of a team of 13 people in Revenue Management, focusing the entire organization's efforts toward achieving service quality and customer loyalty objectives.
• Modification of the entire management structure responding to the Revenue Management strategy.
• 2022 growth objectives +40% in sales compared to 2021.
• Create Madata's internal marketing department to provide services to all our business lines, clients, and ecosystems.
• Start of the corporate acceleration program, with the registration of more than 250 startups from all over Latin America. As a result, we have invested in two companies: Sensegrass (from Chile) and Parsii (from Argentina).
• Designation of a Key Account Manager for each of our clients so that they can be very close to their needs and opportunities for improvement.
• Very valuable certifications from the Service Desk Institute (SDI) and ISO certification.

To our clients, I want to tell you that it is an honor for us to be your ally in this digital transformation. Companies like yours will be the ones that transcend in the coming years and will be a fundamental part of achieving the changes that our society needs.

To our readers, thank you for being here. Madata offers a wide variety of Technology services. We share the objective of Creating superior value in companies through technology and innovation.

This year, 2021, has been a year of adaptation and new challenges. I want to say goodbye to you with my best wishes for you, your loved ones, and your businesses. The year 2022 will find us stronger and better prepared to sustain your businesses' growth and strengthen the bond that unites us.

I invite you to continue thinking of Madata as your first point of contact when you need to explore any business within the IT world.

Thank you.

Sincerely,

Engineer Jesús Gómez.